32Degrees
Packaging development for lifestyle wear collection
32degrees introduces a lifestyle wear collection utilizing warming and cooling technologies. They produce and sell their products on an e-commerce website, and department stores include Costco, Macy's, Kohl's, and more. Below are the artworks that I created when I worked as a graphic designer in the graphic design team from the Men's department at 32degrees.
Patterns
for Menswear/ Pets wear/ Kids wear
I was in charge of making seamless patterns for men's and boys' underwear and activewear and pets' wear where my design style stands out. The patterns are colored based on color palettes picked for each season from Men's fashion design team.
Below are the actual images of the patterns printed on the company's products. Some patterns are printed on boys' innerwear set sold to Costco US and international stores and on doggy puffer vest for Macy's stores, and we used the lifestyle image on the hangtag for the vest as well.
PACKAGING DESIGN
I worked on various packaging design projects for our packaged goods and entire development process (research -> concept ideation -> sketch -> packaging construction and material development with the oversea suppliers -> design -> review -> in-house mock-up -> finalization -> production).
KIDS shorts sleeve raglan tee packaging
Our team researched and prepared the presentation of design concepts for each season. We aimed to maintain the overall branding concept but updating the current packaging with the new structure and design trends. The packaging is usually coming out in boxes with PDQ boxes and plastic zipper bags hanging on the rack, but we came up with a reusable belly band packaging concept for 3pk kids' t-shirts for the Costco store table program. The customers can use the packaging as their kids' drawing/coloring sheet on the back of the packaging instead of throwing it out right away. We tried to develop packaging ideas to attract customers among the competitors.
ECOHEAT packaging
As lifestyle retail brand, when we look out for where the fashion industry is heading in the future, we found that we cannot leave the environment behind. We considered how we can help our customers save our environment together. We are under development process of the sustainable garment made from plastic recycled polyester and all packaging material is from biodegradable. Long sleeve crew neck is one of our best selling product line and HEATKEEP is a sub-brand of 32Degrees for a specific department store.
Doggy raincoat packaging
The doggy raincoat packaging concept was developed for the department stores as well. They were looking for a hanging style packaging for doggy wear. We made the whole packaging concept is imitated from a dog shape, and it can be used as a hanger itself. The raincoat puts and wraps around the neck part, and it gives you a look at when your dog wears the raincoat.
Men's waterproof rain jacket packaging
Current SS'21 Men's rain jacket is selling in box packaging as shown below image, and usually, Men's rain jacket was sold in a box packaging with PDQ boxes to Costco stores. However, we tried to show them different program options in a belly band and hangtags for the upcoming season.
Men's 2 PACK tech shorts packaging
The first design among the below options is SS'21 Men's 2 pack shorts sold to the Costco table program. Below three are the options we prepared for updated versions of Men's 2pk shorts packaging for next season's buyer's meeting. The front and back images on the right are the handmade packaging mock-ups (it shows the idea of how will the actual samples look like).
