Kiss Products Inc.
Professional quality beauty products and treatments
Kiss Products Inc. is a global leading beauty company with more than 10 iconic brands- started with DIY nails kit with "Bring the Salon Home" slogan, and expanded to beauty cosmetic products and treatments sold in over 100 countries.
Web banners and mobile ads
for ivykiss.com / wessentials.com
Created web promotional banners/mobile ad for ivykiss.com (B2B - specified online store for salesman and beauty supply store owners) and wessentials.com (B2C - online makeup store for kiss and sub-brand products).
GOLD FINGER
SNOW QUEEN HOLIDAY NAILS
Led the creative concept development for the main campaign image under a holiday gifting theme. Directed photoshoot art direction, including prop styling and visual setup. The final visual assets were adapted across a full-page magazine advertisement, web promotional banners, and mobile messaging placements.
Designed a holiday nail set collection (10 variations) with a custom countertop display for beauty supply stores and drugstores. The Snow Queen-inspired concept featured silver and white packaging, with 3D pop-up snowflakes added for a playful, eye-catching finish.
Packaging
Pro eyelash glue label package and dispenser box - in progress
Introduced a new eyelash glue formula to the market. This high-quality, salon-grade adhesive was positioned to deliver a professional salon experience at home.
The product was designed for display and sale in beauty supply stores using a branded dispenser box, with key selling points prominently highlighted to capture customer attention in-store.
As no die-cut template was provided, I referenced a previous similar glue package and adjusted the dieline by measuring the bottle dimensions to ensure accurate packaging production.
Photoshoot Directing
Concept/Look Mood board + model casting for brand photoshoot - in progress
Currently leading concept development and model casting for the Goldfinger brand marketing photoshoot (March 2022). Goldfinger is one of the best-selling nail brands under Kiss Products Inc.
The model imagery will be used across multiple channels, including posters, in-store banners, magazine ads, e-commerce content (Amazon and social media), promotional displays, POP materials, mobile messages, and sales sheets.
