SharkNinja
Global class-leading home devices and kitchen appliances
At SharkNinja, I design performance-driven digital experiences across CRM and eCommerce touchpoints, focusing on increasing engagement, improving conversion, and maintaining brand consistency across global campaigns.
CRM & email marketing
Campaign execution and template optimization
Design and develop email assets for campaigns and lifecycle journeys, while building modular templates that improve production efficiency and consistency on campaign emails, welcome & post-purchase journeys, and site pop-ups. Support A/B testing initiatives to refine layouts and messaging for stronger engagement across devices and viewing modes.
Social and display banners & SMS
Partner with the social and display teams to create lower-funnel advertising assets that translate product features into lifestyle-driven visuals tailored for performance marketing. Design static and animated GIF creatives for MMS campaigns, reinforcing promotional messaging and supporting conversion-focused outreach.
Promotional creative system
Developed a quarterly creative toolkit and for holiday season that outlines the design direction for promotions and campaigns. The toolkit includes layout hierarchy rules, visual language (color palette, pattern, and background texture), and promotional badge/discount treatment standards. Impact on reducing inconsistency across assets and improve production quality.
Ex. as below creative theme from toolkit applied to a Gameday promotion on website banners and emails.
Website UX Enhancement
eCommerce UX optimization
Contributed to improving the browsing experience by refining key conversion touchpoints, including product pod visual hierarchy adjustments, adding color swatch toggle feature, storefront announcement banner to highlight promotions. The goal was to increase product discoverability and improve clarity during promotional periods.
