SharkNinja
Global class-leading home devices and kitchen appliances
As a Digital Designer, I specialize in crafting engaging email marketing templates, supporting CRM initiatives, and creating impactful social media ads. I also ensure the website stays current by designing digital assets for landing pages and product category pages, helping to enhance the user experience and drive customer engagement.
Email marketing and CRM support
Develop email content for DTC campaigns, including flash sales, promotions, and welcome/post purchase series of emails and email templates to streamline the process and conduct A/B testing to understand user preferences. Create banners and pop-ups in collaboration with external agencies to enhance CRM efforts. Ensure all assets are visually appealing, on-brand, and optimized for various devices, screen sizes, and modes (dark/light).
Social and display banners & SMS
Collaborate with the social and display teams to create impactful advertisement assets for lower funnel marketing on social media, focusing on lifestyle imagery. Design static and animated GIFs for MMS campaigns to drive engagement and conversions.
Creative guide for promo
Develop a creative guide document quarterly and for holiday season that outlines the design direction for promotions. The guide includes specifications for layout, background, colors, patterns, and other visual elements to ensure consistency and alignment across all promotional materials.
User experience enhancement on SharkNinja websites (mobile first)
Enhance the website's user experience by updating or adding features, such as color adjustments on product pods and adding announcement banners to the storefront header, ensuring a visually engaging and informative browsing experience for users.
